In this section we answer the most common questions we've been asked, be they on the greenhouse effect, the current state of the climate, or on how we plan on contributing to stop climate change.


Global warming refers to the increase in average long-term temperatures observed since the second half of 1800, attributable to greenhouse gas emissions caused by human activity (mainly fossil fuel use).

The global climate has always been subject to changes over centuries and millennia. Despite this, since the mid-1800s and due to the industrialization process, the temperature has steadily risen due to the emission of greenhouse gases. This long-term change has led to significant changes in climate at both local and global scales.

CO2e (CO2 equivalent) measures the impact on global warming of a certain amount of greenhouse gases compared to the same amount of carbon dioxide. In other words, it estimates how much CO2 is needed to have the same impact as a given greenhouse gas mix.

It represents the achievement of zero net CO2 emissions. Carbon neutrality, also called "zero impact" by MUGO, can be achieved when humanity's greenhouse gas emissions are globally in balance with CO2 removal.

The carbon footprint is a measure that expresses the total greenhouse gas emissions associated directly or indirectly with a product, organization, service or lifestyle. This can be measured over an annual time span (lifestyle, organization) or over a time span that includes the entire activity or life cycle (product, service).

Offsetting means financing positive climate impact projects that capture and reduce carbon dioxide from the atmosphere, thus balancing our impact on the climate.

Tree planting initiatives have different characteristics than offsetting projects: in the first case, the focus of the initiative is the tree, while in the second case it is the amount of CO2 removed or avoided. When a person decides to "buy" a tree, it will be planted ex-post, absorbing the CO2 in the following 30, 50, 100 years. In case of offsetting purchase, the object of the transaction is the tons of CO2 already absorbed and verified by certification bodies.


Weather refers to local weather phenomena that are limited in time. This can last minutes, hours or days, referring to things such as rain, snow, clouds, wind, etc. Climateì, instead, refers to average weather events observed in the long run (seasons, years or decades).

Yes, 97% of climate scientists agree on the existence of climate change and its attribution to human intervention.

Yes, take a look at the global average temperature rise from 1850 to the present day here

The greenhouse effect is the way solar heat is trapped near the surface of the Earth by greenhouse gases (water vapour; methane; nitrous oxide; chlorofluorocarbons).

To date, the heating produced by human activities has reached a level of about +1° C compared to the pre-industrial period.

The Paris Agreement defined the limit target of raising the global temperature to +1.5° C, to contain the climate impacts of this overheating. In the event of further increases, these would be unpredictable. At the current rate, global warming would reach (without stopping) +1.5°C by 2040.

To limit global warming to +1.5°C compared to the pre-industrial era the world must reduce net CO2 emissions by 45% by 2030, reaching net zero emissions by 2050. This will require a number of complex and interconnected transformations between individuals, governments, cities and companies.


Thanks to MUGO, everyone has the possibility to measure, reduce and compensate for their carbon footprint. These are the three steps recommended by the United Nations to achieve carbon neutrality, limiting the increase in global temperature to +1.5°C.

No, MUGO is an s.r.l.Innovative Startup. Changing the world is complex and to do so we need access to investments, technology, talent and networks. Through this model, we are able to offer maximum flexibility and scalability to our goal without sacrificing our vision and our values.